I create versatile, commercial florals and geometrics that translate across fashion and lifestyle products.
* All designs are supplied in repeat, print-ready, layered PSD / Portfolio available for freelance, licensing, and in-house opportunities.
Cara /1
Cara is mature and professional. She is someone who appreciates original design and is keen on clothing with a distinctive look. She searches fabrics to express her individuality. She is drawn to bold patterns, painterly textures, and unexpected color combinations. She values garments that tell a story and spark conversation. Her wardrobe is paired down in construction; reflects love of culture and experimentation in pattern (often pattern clash), texture, and colour choices. 
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Florals & Botanicals 
Characteristics: 
Flowing, natural motifs with leaves, flowers, organic shapes. Focus on variety of textures
Application Fit: 
Womenswear, interiors (cushions, curtains, bedding)
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Organic / Geometric & Abstract 
Characteristics: 
Repeated geometric forms, stripes, circles, tessellations, bold shapes. 
Application Fit: 
Menswear shirting, activewear, packaging, accessories.
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Lingerie :
Loungewear :
Challet mood / Winter Sports
Cosy loungewear, puffer jacket, 
jersey thermals.

P R O C E S S :
All of my designs begin with hand-drawn sketches or messy experiments in black ink. I have a deep love for the authentic textures that come from analogue tools and materials. These raw, unassuming marks are then transformed into finished patterns through Photoshop, where I replicate the layered, tactile quality of traditional silk-screen printing. 
Ruby  -  Vintage inspired 
Ruby is GenZ / young Millennial. She works in a creative or flexible role: digital media, market/instagram seller, boutique retail, or part-time freelancer. She prioritises lifestyle and self-expression over a rigid career path. She goes to festivals, art fairs, and pop-up markets. She mixes second-hand finds with new pieces, creating looks that feel playful and personal. She’s active on social media, using it as much for inspiration as for connection. She likes 70s, 90s, and Y2K influences reworked with an eclectic twist.

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